December 17, 2017, Sunday. – 7 days at Christmas!

Only date available to organize our photo shoot. We had to reconcile the availability of model and model, photographer, make-up artist, blogger, director, and assistants! Not to mention the location…

We are preparing the new campaign for the season #ss2018 and today’s shooting is focused on this. Bianca and Lorenzo were selected by the #InkTeam to represent the new face but above all the soul of the brand. The primary need was to give a strong and decisive identity to the Woman and the Man who wears Ink.

The ‘Ink. Woman’ is a sophisticated woman. She loves traveling, she likes to live in the city as a protagonist, every day she wants to feel fashion but without giving up her personal style. It definitely retains a romantic soul.

The ‘Ink. Man’ is a man who cares for his style. He does not like to go unnoticed, he takes care of the look and the physical form. He loves art, tattoos, music.

The Focus for both styles: #UrbanStyle.

In addition to the shooting, we also reconciled video footage for our new Spot.
The ink is obviously the common thread: the skin like canvas, the ink like an imprint. Like a tattoo, like a pen on a sheet, like the need to tell a story. But details will be discussed in the next post with the Director. Stay tuned!

The following schedule has been scheduled for the ODG (agenda):
10:30 am | Setting up Set + Makeup Model (Lorenzo)
11:30 am | Photo Shooting Lorenzo
1:30 pm | Lunch break at the ‘Il Fontanile’ via Mario Idiomi, 1 Assago (MI)
2:30 pm | Setting up Set + Makeup Model (Bianca)
3:30 pm | Photo Shooting Bianca
5:00 pm | Video Shooting – Ink. Spot
7:30 pm | Disassembly + End of Set

Well, we followed to the letter the lineup delayed only 1 hour on schedule.
How exhausting! But fully satisfied with the result

We just have to enjoy the long-awaited Christmas holidays, see you in January with new appointments and projects. In the meantime, continue to follow us on our social channels!

Our most sincere wishes for a Merry Christmas!
by #InkTeam